Swimming with the Razorfishes

Monday, January 21, 2008


"HBO, cable's most popular premium channel, is carefully entering the arena of Internet video.

The channel, a subsidiary of Time Warner, will introduce HBO on Broadband starting this week to subscribers in Green Bay and Milwaukee, Wis., then spread the service slowly to other parts of the country. The free service will allow access to about 400 hours of movies and original programming each month. It will be made available only to people already subscribing to HBO, and it will be marketed and delivered through cable operators."

Sad. They coulda been a contender. Instead they gave away their future to competitors. Nice fluff piece, though.


  • Contender in what? The over-crowded arena of pay-per-view downloads? We got five years before that even beings to shake itself out.

    Until DVOD (I think I just coined a term) finds its "iPod" the whole landscape will remain a mess. Consumers will stick with cable/DVD/Blu-ray until there's a definitive solution.

    HBO/Warner by nature of being studios that compete with everyone else were never going to take it all. I'm looking at (Apple | Netflix | VUDU | Amazon | whoever) for that.

    By Blogger Chris, at 9:51 AM  

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